Farmcrowdy
Overview
A grounded, high-impact redesign for Farmcrowdy, restructuring the digital presence of Nigeria’s leading agritech platform to bridge the gap between rural agriculture and global markets.
The Challenge
As Farmcrowdy expanded beyond simple crowdfunding into a complex ecosystem involving food supply chains, retail distribution, and structured finance, their original platform struggled to communicate this evolution. The user experience needed to shift from a single-product focus to a multi-faceted hub without overwhelming the user or losing the brand's agricultural roots.
The Solution
We balanced the "Tech" with the "Agri." The redesign utilizes rich, immersive photography and a deep, earthy color palette to emphasize the tangible impact of the work. We introduced a modular layout that clearly segments their diverse business arms—FC Shops, FC Foods, and Structured Finance—allowing users to navigate the ecosystem intuitively. The addition of a high-contrast "dark mode" section for the technology layer emphasizes innovation while keeping the overall feel organic and trustworthy.
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