Tangerine
Overview
Tangerine Africa is a tech‑driven financial holding company — offering insurance, pensions, and health coverage across the continent.
The Challenge
Tangerine is a digital insurance platform focused on simplifying how people get insured. Despite this, much of the insurance space still feels overly corporate and impersonal. This redesign explores how Tangerine’s brand could feel more friendly, approachable, and human—standing out from the sea of conventional insurance experiences.
Our Redesign
In this exploration, We shifted the visual language from “transactional” to “relational.” By using a soft, cream-based palette paired with vibrant tangerine accents and fluid 3D elements, the direction introduces a sense of warmth and personality. The layout prioritizes clear hierarchy, guided flows, and lifestyle imagery to simplify decision-making—positioning insurance as a natural part of everyday life rather than a chore.
Disclaimer
This is an independent redesign created for portfolio purposes and is not affiliated with, endorsed by, or commissioned by Tangerine.
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