Tangerine
Overview
Tangerine Africa is a tech‑driven financial holding company — offering insurance, pensions, and health coverage across the continent.
The Challenge
Tangerine is a digital insurance platform that simplifies the process of getting insured. They needed a brand identity that was friendly, approachable, and human to stand out in a sea of boring blue insurance companies.
Our Redesign
We shifted the visual language from "transactional" to "relational." By utilizing a soft, cream-based palette accented with vibrant tangerine tones and fluid 3D elements, we created an atmosphere of warmth. The new layout prioritizes clear hierarchy and lifestyle imagery, simplifying the decision-making process and making insurance feel like a natural part of life rather than a chore.
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